About the
Russ Darrow Group

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About Russ Darrow Kia of Madison

Welcome to Russ Darrow Kia of Madison, your destination for new Kia vehicles, quality used cars, and professional auto service in Madison, Wisconsin. Our team is proud to serve drivers throughout Madison and the surrounding Dane County area with a friendly, customer-first approach focused on value, transparency, and long-term support.

At Russ Darrow Kia of Madison, we understand that choosing a vehicle is about more than just transportation. It’s about finding the right fit for your lifestyle, your daily commute, and your future plans. That’s why we’re here to guide you through every step, from shopping and financing to service and ownership.

Proud to Serve the Madison, WI Community

Madison is a city that blends innovation, education, and outdoor beauty, and local drivers need vehicles that can keep up. Whether you’re commuting near the Wisconsin State Capitol, driving across the University of Wisconsin–Madison campus, or heading out for a relaxing afternoon near Lake Mendota or Lake Monona, we’re here to help you find a Kia that fits your routine.

From game days at Camp Randall Stadium to weekend walks along the Capital City State Trail, Madison drivers value efficiency, comfort, and versatility. Kia vehicles are designed with these priorities in mind, offering advanced technology, smart safety features, and modern design for life in Wisconsin.

New Kia Vehicles in Madison, WI

Russ Darrow Kia of Madison offers a wide selection of new Kia vehicles, including fuel-efficient sedans, versatile SUVs, and innovative hybrid and electric options. Whether you’re interested in a compact commuter, a family-friendly SUV, or a vehicle equipped with the latest driver-assist technology, our team is here to help you compare models, trims, and features.

We’re happy to walk you through available safety systems, interior technology, connectivity features, and performance options so you can choose a Kia that feels right for your needs and your daily drive around Madison.

Used Cars, Trucks, and SUVs Near Madison

In addition to our new Kia inventory, we carry a diverse selection of used cars, trucks, and SUVs from a variety of manufacturers. Shopping used can be a great way to find added value while still enjoying dependable performance and modern features.

Whether you’re shopping for a first vehicle, a second car, or a budget-friendly option, Russ Darrow Kia of Madison offers used inventory designed to support a wide range of lifestyles and price points.

Kia Financing and Lease Options

Our finance team works with a network of lenders to help you explore competitive loan and lease options. We’ll guide you through payment structures, trade-in value, available incentives, and protection plans so you can move forward with clarity and confidence.

Whether you’re leasing a new Kia or financing a used vehicle, our goal is to make the financing process straightforward and comfortable.

Certified Kia Service and Genuine Parts

Keeping your Kia running at its best is just as important as choosing the right one. Our service department at Russ Darrow Kia of Madison provides routine maintenance and advanced repairs performed by trained technicians.

We offer oil changes, brake service, tire rotations, diagnostics, battery replacement, alignments, and more. When applicable, we use genuine Kia parts and manufacturer-recommended service procedures to help support long-term performance, safety, and reliability.

Why Buy From Russ Darrow Kia of Madison

Reason What It Means for You
Local Madison Kia dealership A team that understands Madison driving patterns, commutes, and seasonal conditions.
New Kia inventory Access to the latest Kia models with advanced technology and safety features.
Quality used vehicle selection More options across makes and models to support different budgets and needs.
Helpful financing guidance Clear explanations and support throughout the loan or lease process.
Trade-in assistance A simple, transparent process to apply your current vehicle’s value.
Factory-trained service technicians Professional care for Kia vehicles and many other makes.
Genuine Kia parts Parts designed specifically for your vehicle to help maintain performance and value.
Customer-first experience Friendly, respectful service focused on your confidence and satisfaction.

Visit Russ Darrow Kia of Madison

Whether you’re shopping for a new Kia, exploring used vehicles, or scheduling service, Russ Darrow Kia of Madison is here to help. We look forward to being your trusted Kia dealership in Madison, Wisconsin.

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Our Darrow difference makers will help you and your family get on the McFarland roads safely and confidently. Buy a new or used car with us! Apply Today

Our Credo

Our Credo

Russ Darrow Staff Group

Core Values

family owned

Our employees are part of our family, and we demonstrate respect for our employees in all of our decisions and actions.

darrow pride

We are an industry leader, a compliance leader, and a civic leader in the communities in which we do business.

to be the best

We want to be the Best in Sales, Service, and Personnel. We recruit employees who share that same vision and we are committed to providing our employees everything they need to reach their full potential.

employee commitment

We are proud of our company and want our employees to be proud to be a part of what makes The Darrow Difference. Good people, good values, good neighbors.

customer commitment

Our number one goal is to provide an uncompromised customer experience. We do that by developing relationships of trust and delivering results. Our customers are the lifeblood of our business and we always strive to deliver respect, courteousness, fairness, honesty, and transparency to them.

leadership opportunities

We are dedicated to promoting employee satisfaction, growth, and overall happiness. We want to develop and support not only their careers, but the lives of our employees – focusing on the entire person.

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Russ Darrow Kia of Madison 43.05463376800705, -89.49343884047582.