Welcome to Russ Darrow Kia of Madison, where you’ll find a welcoming showroom, a knowledgeable team, and a full suite of services focused on your long-term confidence behind the wheel. Our dealership is located at 6525 Odana Rd on Madison’s west side, just off the Beltline, making it simple to stop in from downtown, the UW campus, or neighborhoods across Dane County. We offer a wide selection of new Kia models—sedans, SUVs, hybrids, and electrics—along with certified pre-owned vehicles and quality used options, so you can match your driving style, commute, and budget with ease. Our Express Store lets you begin your shopping online, compare trims and features, and set up a test drive when it fits your schedule. As your local Kia resource, we support drivers near Sun Prairie, WI with transparent guidance and a friendly, no-pressure approach from start to finish. From Verona and Middleton to the Capitol Square, our community covers a lot of ground, and we’re here with the tools, technology, and personalized attention to help you choose a vehicle that fits daily errands, cross-town commutes, and weekend treks. And when it’s time for maintenance, our on-site service and parts departments are ready with factory-trained technicians, OEM components, and convenient hours to keep your Kia performing at its best.

Shoppers tell us they value clarity and convenience—two things at the heart of our new-vehicle specials and easy quote process. Each month, we curate great offers and savings on popular Kia models so you can quickly see options that align with your needs, whether you’re focused on efficiency, cargo space, advanced safety tech, or the latest driver-assist features. Our online incentives page is updated regularly, giving you a clear snapshot of current opportunities and a simple path to request a personalized, no-obligation quote. It’s a straightforward way to compare trims and build a short list that fits your lifestyle, commute, and budget goals. If you prefer to start from home, our Express Store helps you browse models, explore features, and begin your purchase steps online before visiting us for a test drive. You can also streamline the process by sharing details about your trade-in and timing so we can tailor options in advance. For drivers near Sun Prairie, WI who want a quick yet thorough look at what’s available now, our team will assemble a custom selection and explain the highlights of each choice. We’re here to offer guidance, answer questions, and make sure you feel comfortable with every step as you explore current specials on new Kia vehicles.

Financing your next vehicle should feel organized, transparent, and paced around your timeline—that’s exactly how we’ve built our process. At Russ Darrow Kia of Madison, you can apply for financing online in minutes using our secure application, which helps our team begin matching you with lending options right away. We work with a network of trusted lenders to support a wide range of credit histories, including first-time buyers and those rebuilding credit. If you’re reviewing monthly planning, our payment calculator is a helpful way to explore different terms while you compare models and trim levels. Considering a trade? Share your vehicle’s details to receive a value estimate and see how it may enhance your overall plan. Our finance professionals will walk you through the differences between financing and leasing, highlight protection plans designed for long-term confidence, and answer questions clearly so you can move forward with certainty. Whether you’re securing a family-friendly SUV or a fuel-efficient commuter, we’ll align your loan structure with your goals and your daily drive. Prefer to handle much of the prep from home? Start online, then visit us to finalize paperwork and take your test drive—our aim is to make the process as smooth, informative, and efficient as possible.

Your Kia deserves professional care that’s efficient, accurate, and tailored to the way you drive in and around Madison. Our service center features factory-trained technicians who use genuine Kia parts and manufacturer-recommended procedures to help protect performance, safety, and long-term value. From oil changes, fluid exchanges, and tire services to brake inspections, alignments, battery replacement, and in-depth diagnostics, we handle routine maintenance and complex repairs with equal care. If you drive a hybrid or electric Kia, our team has the training and equipment to support your vehicle’s specialized systems. You can book appointments online at any time, choose a slot that fits your calendar, and arrive knowing we’re ready to get right to work. With weekday hours starting at 7 am and Saturday availability, it’s easy to stay on top of service before or after the workday. We also offer a comfortable waiting area with Wi-Fi if you’re staying on-site. For drivers near Sun Prairie, WI, our location just off the Beltline makes it convenient to stop in during a busy week and get back on the road quickly. When you choose our service department, you’re choosing a team that knows Kia vehicles inside and out—and is committed to keeping yours in peak condition.

We’re ready to help you take the next step—whether that’s reserving a test drive, requesting a personalized quote, applying for financing, or scheduling maintenance with our service team. Reach our sales team at 608-716-3192 with questions about new Kia models, certified pre-owned selections, and current incentives. If you’re planning maintenance or repairs, call service at 608-716-3193, and for parts support, contact 608-716-3194. Our body shop can be reached at 608-716-3523. You can also connect with us online to request more information, begin your application, value your trade, or schedule service at a time that works for you. Our dealership is easy to find at 6525 Odana Rd, close to the Beltline and convenient to destinations across the west side. If you’re comparing trims, safety features, or infotainment technology, let us prepare a side-by-side overview so you can decide with confidence. For shoppers near Sun Prairie, WI who want a quick digital start, our Express Store lets you explore inventory and save your progress before visiting. Count on our friendly, knowledgeable team to make every step straightforward and stress-free. Connect with Russ Darrow Kia of Madison today and let us help you find the right Kia—and keep it running strong for the miles ahead.
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